Build a clear value proposition using Geoff Moore's classic formula: target audience + problem + solution + benefit + differentiator.
6 value propositions
For [target audience] who [the problem], [product name] is a [product category] that [key benefit]. Unlike alternatives, [product name] [key differentiator].
[product name]: [key benefit] for [target audience].
[target audience] face [the problem]. [product name] solves it by [key benefit] — [key differentiator].